Last updated: 1 January 2026
This Privacy Policy explains how we collect, use, store, protect, and process your personal data when you visit our website, interact with our social media, subscribe to our emails, download free materials, join our WhatsApp broadcast channel, or purchase our digital products and services.
By using our services, you consent to the practices described in this Privacy Policy.
1. Data controller
The data controller responsible for your personal information is:
Dr. Max Mülke
Email: hello@drmaxmulke.com
2. Data we collect
We collect personal information in the following ways:
a) Information you provide directly
When you:
Sign up for emails or free resources → first name, email
Join the WhatsApp broadcast channel → phone number
Purchase a program or subscription → name, email, billing address, payment details
Access hosted program platforms → login data, account information
Payment information is processed by third parties (Stripe, PayPal, Systeme.io). We do NOT store payment card data.
b) Information collected automatically
When you access our website, landing pages, or program portal, we automatically collect:
IP address
Device information
Browser type
Pages viewed
Time spent
Click behavior
Referrer URL
Collected via cookies, analytics tools, and similar technologies.
c) Information from third-party tools
We use external platforms that also process data on our behalf, including:
Systeme.io (forms, funnels, email delivery, checkout)
Circle.so (program and community hosting)
Zapier (data transfer automations)
Google Analytics (analytics)
Stripe / PayPal (payment processing)
WhatsApp (communication)
Each of these providers may collect additional data according to their own policies.
3. How we use your data
We use your personal data for:
Delivering requested resources
Sending email communication and updates
Providing access to purchased programs and the Consulting Collective
Managing accounts and subscriptions
Processing payments
Providing customer service
Improving website performance and marketing
Complying with legal obligations
We will never sell your personal data.
4. Legal bases for processing (GDPR)
When required under GDPR, we process data based on one or more of the following:
Consent – email marketing, analytics cookies
Contract – delivering digital products and subscriptions
Legitimate interest – site optimization, security
Legal obligation – bookkeeping, tax laws, fraud prevention
5. Sharing of personal data
We share data only with service providers we use to operate our business:
Circle.so
Zapier
Stripe / PayPal
Google Analytics
Email delivery tools
Cloud hosting tools
These providers act as data processors under strict confidentiality and data protection commitments.
We do not sell your information.
6. Cookies & tracking technologies
We use cookies and similar technologies to provide functionality, analyze site usage, personalize your experience, and support marketing efforts.
a) What cookies are
Cookies are small files stored on your device. They may be:
Session or persistent
First-party or third-party
They support essential functions like login, checkout, and analytics.
b) Types of cookies we use
1. Strictly necessary cookies
Required for website functionality (checkout, login, program access).
Set by: Systeme.io, Circle.so, payment processors.
2. Functional cookies
Remember preferences like login status or settings.
3. Analytics cookies
Track visitor behavior to help improve user experience.
Used by: Google Analytics, Systeme.io analytics, Circle.so analytics.
4. Marketing & tracking cookies
Used (if enabled) for advertising, retargeting, and measuring campaign performance.
Examples: Meta Pixel, Google Ads, email tracking pixels.
Non-essential cookies require your consent where legally required.
c) Third-party cookies
Third-party platforms may set cookies independently. These include:
Circle.so
Google Analytics
Stripe / PayPal (checkout)
WhatsApp link previews
Email service tracking pixels
We do not control their settings. Refer to their policies for details.
d) Legal basis
Under GDPR:
Necessary cookies = legitimate interest
Analytics/marketing cookies = consent
We may use a cookie banner where required by law.
e) Cookie management
You can manage cookies by:
Adjusting browser settings
Opting out of Google Analytics: https://tools.google.com/dlpage/gaoptout/
Changing cookie preferences (if banner enabled)
Disabling marketing cookies in your ad account settings
f) Email tracking
Emails may contain tracking pixels to measure open and click rates.
This can be disabled by blocking images or unsubscribing.
g) Updates
We may update this cookie section to reflect changes in tools or laws.
7. Data retention
We retain your personal data only as long as necessary to:
Provide purchased services
Meet bookkeeping/tax obligations
Resolve disputes
Support your account access
You may request deletion at any time unless retention is legally required.
8. International data transfers
Some providers (e.g., Circle.so, Systeme.io, Google) may store data outside the EU/EEA.
We rely on approved safeguards such as:
Standard Contractual Clauses (SCCs)
Adequacy decisions
GDPR-compliant data processing agreements
9. Your GDPR rights
If you reside in the EU/EEA, you have the right to:
Access your data
Correct inaccurate data
Request deletion (“right to be forgotten”)
Restrict processing
Object to processing
Withdraw consent
Request data portability
Contact us at hello@drmaxmulke.com to exercise these rights.
10. Data security
We use appropriate technical and organizational safeguards to protect your data.
However, no system can guarantee 100% security.
11. Children’s privacy
Our Services are not intended for anyone under 18.
We do not knowingly collect data from minors.
12. Links to third-party websites
Our website may contain links to external websites or tools.
We are not responsible for their practices or privacy policies.
13. Changes to this Privacy Policy
We may update this policy from time to time.
The latest version will always be posted on this page.
14. Contact
For questions or GDPR requests, email:
Dr. Max Mülke
Email: hello@drmaxmulke.com